Installed is not the same as working.

Check if your tracking tags are firing.

Your theme says the tag is there. Your reporting says conversions are down. We load four page types in a real browser and tell you which of your tags actually fired.

No account, nothing to install. Shopify and WooCommerce.

What a silent tag looks like

Labeled example · four page types

Coverage by page type and vendor
GA4Google AdsMetaKlaviyoClarity
HomeFiringFiringFiringFiringFiring
CollectionFiringFiringFiringFiringUnobservable
ProductBrokenFiringBrokenUnobservableFiring
CartFiringFiringFiringUnobservableFiring

Three ways tracking fails without anything looking broken

The page still loads. Customers still buy. Nothing errors on screen.

  • Loads, never fires

    The library returns 200. No event reaches the vendor. Totals look plausible because another page still sends.

  • Fires on one page type

    Klaviyo on the homepage and nowhere else. The dashboard is not empty, so nobody opens the theme.

  • Consent never resolves

    The banner sits there. The scanner cannot tell a blocked tag from a tag that was never asked to run.

Then we keep looking, so you do not have to

Checking forty client stores by hand is forty tabs and forty judgements, every morning. Nobody does that twice.

  1. 01

    Scan once

    Four page types, a real browser, a timestamped report. No account and nothing to install.

  2. 02

    Watch the store

    Trace repeats the check on a cadence. A script added, removed or changed is a row, not a feeling.

  3. 03

    Authorize what checkout loads

    Manifest is the inventory and the change record a QSA asks for on pages in PCI scope.

One in nine WooCommerce stores has a tag that loads and never fires

500 stores scanned in September 2026, sampled at random from certificate transparency logs. Method and exclusions stated in full.

Broken-tracking rate among observed stores in the September sample
PlatformSilentObserved
Shopify6.4%14 of 219 observed stores had a tag loading and staying silent on at least one page type.
WooCommerce11.3%25 of 222 observed stores had a tag loading and staying silent on at least one page type.

Fifty-nine stores were excluded because we could not observe them: 38 served a challenge page, 14 had a consent banner we could not resolve, 7 timed out. Excluding them raises the headline rate. Including them would be wrong.

Read the study

Watch one store free

Daily checks. An alert only after a second confirmed reading agrees. No card to start.

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